Synexis

Client

Synexis

Year

2025

Services

Brand Strategy

Branding and Identity Design

UI Design

Industry

Neurotechnology

Team

EITHE STUDIO

Synexis as the Future of Cognitive Wellness

The future of wellness isn’t about doing more; it’s about knowing yourself better. Synexis brings neuroscience out of the lab and into everyday life, starting with HALO, a neural band that listens to your brainwaves and reflects your inner world to you. When your mind becomes visible, every decision becomes more intentional.

The goal was to create a science-driven, futuristic, and human-centered identity for Synexis and design a consumer-facing EEG device built around clarity, calm, and cognitive insight.

This project seamlessly integrates industrial design, branding, motion graphics, copywriting, and visual direction into a unified system.

One of the most important parts of this project was turning brainwave science into a design asset.

Waveform System
Each brainwave frequency has its own visual rhythm:

Delta (0.5–4 Hz) — slow, rolling clarity

Theta (4–8 Hz) — intuitive, creative

Alpha (8–12 Hz) — calm, relaxed alertness

Beta (12–40 Hz) — fast, focused, active

I used these patterns to build brand patterns, poster graphics, UI inspiration, and motion cues.

To bring HALO to life, I created a short video showing the device rotating, assembling, and syncing with neural waves.

The animation direction borrowed from clean product cinematics.

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